GITAM School of International Business

GITAM (Deemed to be University), Visakhapatnam

Research Vision 2018-2023

Our vision for research is to demonstrate research excellence by addressing strategically important questions in the field of international business that have economic, social and/or environmental impact, through research activities, knowledge exchange and/or collaborations

  • Increasing the individual faculty’s profile in which GSIB excels
  • Encouraging and supporting the faculty to do cross-disciplinary research to address evolving national and international research priorities
  • Increasing the proportion of “Scholarly Academic” staff
  • Encouraging and supporting the researchers who are publishing in ABDC/CABS listed journals
  • Increasing the proportion of knowledge exchange projects with industry

Centre for International Business Research

Centre for International Business Research (CIBR) is an interdisciplinary research centre that amalgamates traditional disciplines international business, international trade logistics, global operations & supply chain management with contemporary and emerging disciplines such as industry 4.0 and sustainability to maximise impact on business and society.

CIBR co-ordinates the collective strengths of three disciplines that undertake research, knowledge exchange and consultancy projects by bringing together academicians, practitioners, policy makers and students in dealing with contemporary issues that create business/functional knowledge to truly change the business landscape to have impact on business and society. It also supports in developing research informed curriculum for our postgraduate students.

Accounting, Finance and Economics

Micro Finance & Economics

Islamic Finance


Algorithmic & Robotic Trading

Operations and Supply Chain Management

Industry 4.0


Automation & machine learning

Cognitive learning systems

Big data & data analytics


Waste management

Healthcare management

Water management

Measuring and managing performance

Continuous improvement

Managing unintended consequences

Operations Research

Transportation Logistics

Decision making in Fuzzy environment

International Business & General Management

International Trade (Exports and Imports)

Cross Culture Management


Rural Marketing

Digital Marketing

Service Research

Higher Education

Women Empowerment

In our consultancy and knowledge exchange projects, we focus on three things: Firstly, we focus on understanding our client needs and engage them throughout the project. Secondly, our approach and deliverables emphasise on people centred designed principles that use contemporary knowledge and expertise from not only CIBR but also across the University as well as from our extended network. Thirdly we help our client take over the deliverables and transfer knowledge to sustain the improvements or changes that create enduring positive impact.

CIBR also develops training programmes and conducts research in the above areas that best match our clients’ needs and requirements. In close cooperation and engagement with our clients, we embed our training into the broader goals of their business and employees. Our objective is to meet their needs by offering more knowledge, training skills and encouraging new behaviour. Our tailored programmes can be delivered at GITAM campus, in-house at their own premises, or at any other suitable venue to all of us.

Our pedagogy for delivering training sessions go well beyond the ordinary face to face lecture. Our motive of the training sessions to actively encourage and engage all participants to take responsibility for their individual learning. Challenging lectures alternate with practical cases, simulation games, exercises, role play, debating, workshops, etc. with experts to promote inclusive practice. Participants will have ample opportunities to understand, shape and influence and apply knowledge to processes, practices and policies. They can put this into practice and can therefore contribute actively to the professional development of their own organisation.

CIBR Members


Member Name

Area of Specialization



Prof. Krishna Kumar Narayanan

Banking & Finance


Prof. R. Venkateswarlu


Operations Research,


Prof. D. Ravinath

Rural Marketing;

Digital Marketing;



Prof. Ch. Venkataiah

Quality Management;

Project Management;

Industry 4.0


Prof. N. Sai Sudhakar

Business Performance & Improvement;

Industry 4.0



Prof. Raja P Pappu


Waste Management;

Health Care Management,


Dr. Radha Raghurama Patruni

International Trade and Economics


Dr. S. Sri Lalitha

International Trade;

Cross Culture Management;


Dr. B. Padmanarayan

Micro Finance & Economics; Women Empowerment


Dr. K. Lubza Nihar

Islamic Finance;

Women Empowerment;

Higher Education


Dr. M. Kamakshaiah


Algorithmic & Robotic Trading

Industry 4.0


Dr. Y. L. P. Thorani

Operations Research, Statistics & Decision Making in Fuzzy environment,


Dr. N. Bhanu Prakash

Transportation Logistics;

Industry 4.0


Dr. A. Subrahmanyam

Service Research;

Industrial Marketing,